The Most Common SEO Mistakes
There are many common SEO mistakes that are seen quite often by SEO consultants and others who audit websites. These mistakes can cost businesses money if they are not recognized and fixed in a timely manner.
If you have a website but you are not working with a consultant, you can quickly and easily check for these errors on your own. If you are working with a consultant, hopefully your website does not have these mistakes, and if they do, your consultant will quickly resolve any issues.
If you have a website but you are not working with a consultant, you can quickly and easily check for these errors on your own. If you are working with a consultant, hopefully your website does not have these mistakes, and if they do, your consultant will quickly resolve any issues.
Having More Than One Version Of The Home Page
The first thing that you will need to check is whether there is more than one version of your home page. Search engines recognize duplicate home pages as duplicate content. The search spiders will have to decide which page should be indexed as the home page. Although most times the correct page is indexed, sometimes it is not.
If you want to know if you have more than one home page for your website all you need to do is click your site header’s logo. For example, if your home page is supposed to be example.com does it actually lead to example.com/default.aspx?
So how can you resolve the issue? Redirect all of the duplicate home pages through a 301 redirect page.
If you want to know if you have more than one home page for your website all you need to do is click your site header’s logo. For example, if your home page is supposed to be example.com does it actually lead to example.com/default.aspx?
So how can you resolve the issue? Redirect all of the duplicate home pages through a 301 redirect page.
Having 404 Errors
When you have 404 errors on your website, it can become a question of whether there are too many reported errors or not enough of them have been reported. If you have a website that has many 404 errors this can reflect on the overall quality of the website. This can become an even bigger issue when the external links that are on your website are good and they still point to a 404 error.
There is also a problem when there are redirects on your page that should be considered 404 errors. When you have a 404 for a page that was never a part of your website it is actually considered a ‘soft 404’.
There is also a problem when there are redirects on your page that should be considered 404 errors. When you have a 404 for a page that was never a part of your website it is actually considered a ‘soft 404’.
Little To No Content Marketing
Your website is not going to rank well if there is not enough content on the site. The website cannot drive traffic based strictly on link building and onsite optimization. Content marketing has to be included as a critical part of any successful SEO strategy. Building backlinks by forum comments and social bookmarking sites are no longer effective.
These are some of the most common SEO mistakes but there are other mistakes that you should be mindful of too. Hire a knowledgeable and experienced SEO consultant who can help your website rank well and get better conversions.
These are some of the most common SEO mistakes but there are other mistakes that you should be mindful of too. Hire a knowledgeable and experienced SEO consultant who can help your website rank well and get better conversions.